Strengths

• Strong dealer community

• Superb Performance in New Markets

• Reliable suppliers 

• Highly skilled workforce through successful training and learning programs.

• Strong Free Cash Flow 

• Strong distribution network

• Good Returns on Capital Expenditure

• Highly successful at Go To Market strategies for its products.

Weaknesses

• The profitability ratio and Net Contribution % of salesforce.com are below the industry average.

• Not very good at product demand forecasting leading to a higher rate of missed opportunities compare to its competitors.

• Days inventory is high compare to the competitors

• The company has not been able to tackle the challenges present by the new entrants in the segment and has lost a small market share in the niche categories.

• Limited success outside core business 

• The high attrition rate in the workforce

• Need more investment in new technologies. 

Opportunities

• New environmental policies

• Stable free cash flow provides opportunities to invest in adjacent product segments. 

• The market development will lead to dilution of competitor’s advantages and enable salesforce.com to increase its competitiveness compare to the other competitors.

• The new technology provides an opportunity for salesforce.com to practices a differentiated pricing strategy in the new market. 

• Opening up of new markets because of government agreement

• Decreasing the cost of transportation because of lower shipping prices can also bring down the cost of salesforce.com’s products thus providing an opportunity to the company

• Lower inflation rate 

• New customers from online channel

Threats

• As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in several markets across the world.

• The increasing trend toward isolationism in the American economy can lead to similar reactions from other governments thus negatively impacting international sales.

• No regular supply of innovative products 

• Rising raw materials can pose a threat to salesforce.com profitability.

• Imitation of the counterfeit and low-quality product 

• Changing consumer buying behavior from online channels could be a threat to the existing physical infrastructure-driven supply chain model.

• Liability laws 

• Intense competition