

01
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Think 10x​
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Launch, then keep listening
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Share everything you can
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Hire the right people
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Use the 70/20/10 model
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70% of projects dedicated to core business, 20% projects related to the core business, and 10% of projects unrelated to core business
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Out of the box thinking
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Look for ideas everywhere
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Use data, not opinions
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Focus on users, not the competition
02
Employee Innovation Internal & External Events

2A
Employee Events
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Training:
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Google Cloud Associate Engineer Training
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Google Developers
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2B
Human Resources
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Live a healthy life
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Give Back
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Enjoy quality time
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Manage your finances
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Invest in you

03
Strengths
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High value and strong image of the Google brand
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High capability for rapid and novel technological innovation
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A diverse portfolio of patented commercial products
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Considerable business diversification
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Large organizational size
Weaknesses
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High dependence on online technologies
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Low control on consumer electronics that use Android OS
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Insignificant brick-and-mortar presence for consumer electronics distribution and sale
Opportunities
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Develop new products that complement existing online services
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Expand worldwide usage of Chromebooks and other hardware/consumer electronics
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Establish brick-and-mortar stores
Threats
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Competition against large and innovative businesses
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Regulations that restrict Google's operations
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Product imitation and counterfeiting
