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01

  • Think 10x​

  • Launch, then keep listening

  • Share everything you can

  • Hire the right people

  • Use the 70/20/10 model

    • 70% of projects dedicated to core business, 20% projects related to the core business, and 10% of projects unrelated to core business

  • Out of the box thinking

  • Look for ideas everywhere

  • Use data, not opinions

  • Focus on users, not the competition

02

Employee Innovation Internal & External Events

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2A

Employee Events

2B

Human Resources

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03

Strengths

  • High value and strong image of the Google brand

  • High capability for rapid and novel technological innovation

  • A diverse portfolio of patented commercial products

  • Considerable business diversification

  • Large organizational size

Weaknesses

  • High dependence on online technologies

  • Low control on consumer electronics that use Android OS

  • Insignificant brick-and-mortar presence for consumer electronics distribution and sale

Opportunities

  • Develop new products that complement existing online services

  • Expand worldwide usage of Chromebooks and other hardware/consumer electronics

  • Establish brick-and-mortar stores

Threats

  • Competition against large and innovative businesses

  • Regulations that restrict Google's operations

  • Product imitation and counterfeiting

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